disempowering mummies

I get it i get it mister woolworths you dont have to drop the prices any further or build any more or any bigger displays...i concede. I will feed my kid formula & wrap his bum in plastic nappies & wash him & Johnson & Johnsons chemicals & in 15 years he'll be conditioned enough for you to hire, ok.

I recently popped into Woolworths & was flabberghasted at the 2 very large displays right at the front of the store of huggies, nestle formula & Johnson & Johnson no more tears. Oh for fuck sake!!!

This is not a comment directed at mums who are unable to breast feed. But i'll slot this in anyways so theres no misunderstanding.

There is huge a problem in our society when a grocery store is telling us this is what we need...must have for our babies. It seems like you have to be swinging from the hippy vines to find information on a lot of 'different' products, choices & options these days...worst still is that the things that are so natural for mums to do are now seen as 'alternative' or left of centre...what bollocks..co-sleeping, baby wearing (physical contact), breastfeeding, baby led solids, elimination communication (no/ less nappies)...whether we practice them or not these are techniques our species was built on for thousands & thousands of years until recently. Only in the western world has this changed in favour of more 'convenient' products & techniques.
We are being disabled as mummies right in front of our noses & no one says a thing. We are being disconnected from our babies when they need us the most & we dont even realise it. If your baby is crying, its not 'cos hes spoiled & is going to manipulate you, its becasue he has a need that his mummy should meet.
I personally believe that so many mummies feel guilty or inadequate as parents because they are no longer able to meet their babies natural needs & innately this must be known or felt by the parent aswell as the child. I feel corporations & society have taken a lot of our belief in our own ability away from us & have replaced it with their bells & whistles that require frills & pearls...our babies dont need bells & whistles & frills & pearls just get in the way...they need their mummies. They need us to hold them & to reassure them that we are always there, they need us to meet their needs not give them distractions & expensive solutions.

Writing this i realised why i was so pissed by the woolworths displays. As a mother I feel undermined. I do not feel supported by the world that i live in. Every where i go i feel existance telling me i can't.

I despise you Woolies & all you stand for.